Book Review #4- "It's Not How Good You Are, It's How Good You Want To Be" by Paul Arden

Reading Challenge Category:

QUOTES FOR SUCCESS

Book Title: "It's Not How Good You Are, It's How Good You Want To Be"

Author: Paul Arden

Date Published: 2003 

Publisher: Phaidon

Another good inspirational book for business minded people, it is not only inspiring but also very entertaining in a way. It is very easy to read with various illustration. The book is written by a famous advertising persona, Paul Arden, he made this book patterned like how Sun Tzu's the Art of War (in my future read list...) as a lesson to business strategy rather than fighting in a war; so he uses creative processes of a good advertising to compare to business practice. More like a metaphor of business practice (says in the cover of the book...) 

He had written and compiled the book with mostly quotes or short phrases. and mostly per topic is just about 2-4 pages long. It is very entertaining and at the same time very funny at some part. Also the illustrations and typography that they combined with every quote they inserted per topic is very relevant, it also help to understand further the topics that were discussed. 

These are some of my favorite illustrations in the book......

Because the book is very inspiring for me, you would actually see in my book that I even stick some post it on those pages that I really love and would eventually read it again in the future. 

Here are some of the quotes that I love from this book.... 

"Your vision of where or who you want to be is your greatest asset"

"Without having a goal it's difficult to score"

"As long as the goal is there, there is no limit to anyone's achievement"

"Ideas are open knowledge. Don't claim ownership"

Looking for a copy of this book:

Amazon  $5.62

Bookdepository (Free Shipping Worldwide) $7.75

Wordery for $10.13

Hopefully this book would also be able to inspire other people not just business people but also other profession can relate also and be inspired. 

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Until the next book adventure,

M